Magnify Your Beauty
Enhance your look and boost your confidence with safe, natural-looking, and artfully crafted permanent makeup from a true artist.
Cosmetic Services
Hayley believes that every individual deserves to feel confident and radiant in their own skin. She specializes in a wide range of advanced cosmetic treatments designed to enhance your natural beauty, refine your features, and rejuvenate your appearance.
Cosmetic Services
Hayley believes that every individual deserves to feel confident and radiant in their own skin. She specializes in a wide range of advanced cosmetic treatments designed to enhance your natural beauty, refine your features, and rejuvenate your appearance.
Love my brows! Hayley is so talented and professional. She took her time to map out the shape and explain everything before starting my treatment. Back when I was a teen I had over-tweezed my brows and had a spot that wouldn’t grow back. Now I don’t even notice it! The hair strokes she added to my brows look so natural and I love waking up with makeup.
Laura O.
Love my brows! Hayley is so talented and professional. She took her time to map out the shape and explain everything before starting my treatment. Back when I was a teen I had over-tweezed my brows and had a spot that wouldn’t grow back. Now I don’t even notice it! The hair strokes she added to my brows look so natural and I love waking up with makeup.
Meet Hayley
Raised by nationally acclaimed artist Stephen Shortridge, Hayley began her fine art career in 2005 with gallery representation spanning coast to coast. Based in Coeur d’Alene, Idaho, she spent over a decade growing her family and building a celebrated med spa alongside her husband—earning “Best Of” five years running and being named a Top 30 Under 40 entrepreneur twice. Now, she’s carving out time to return to her artistic roots.
Through her new studio, Ink + Easel, Hayley creates timeless, expressive works for collectors and commissioned clients. Follow her journey @ink.and.easel.studio
FAQ
What is Digital Microblading?
“Digital Microblading” is a permanent cosmetic procedure that uses a digital rotary pen with only 1 very fine needle that implants pigment into the skin to resemble the appearance of natural eyebrow hair. This technique is versatile in that we can also combine it with a light or heavy powdering to give our clients the desired outcome they are looking for.
How is permanent eyebrow shape and color decided?
At the time of your appointment, your skin type and undertones will be analyzed, as well as brow and hair color, natural growth patterns, facial shape, and bone structure. With your preferential input, we will design and shape the brow to something that is both flattering and natural. A color will be chosen to closely match your brow hair and only the hair that sits outside of our desired shape will be removed, unless otherwise requested.
Is permanent makeup painful?
Though pain sensitivity varies from person to person, we do use a topical numbing agent before we start the procedure and continue to add topical anesthetics during the procedure in order to minimize any discomfort.
How long do Brows last?
We recommend doing a refresher appointment every 12-24 months, but it largely depends on an individual’s skin and other factors like sun exposure, skin care products, etc.
Start your cosmetic journey today—book a consult to create a personalized plan with Hayley.
2100 N Main St
Coeur d'Alene, ID 83814
Phone: (208) 661-9957
2109 N Main St
Coeur d'Alene, ID 83814
Phone: (208) 661-9957